He wants through fabrics to sensitize people to difference, to hidden meanings, to changes, to modernity, to better understand the world in its diversity. It deals with social issues specific to different countries. Created in 2012, with the City of Clermont-Ferrand and the Bargoin museum, it made the bet to return every even years to
Clermont-Ferrand and to go to another continent in odd years. It took place in Vietnam, the Philippines, Mexico and Romania. In Vietnam in 2013, he benefited from the 65,000 visitors of the Hue City Traditional Crafts Festival who invited him. In 2014, 1,200 participated in its manufacture, 1,700 in 2016, and 1,800 in 2018. The manufacturers come from the cultural milieu, institutions and civil society. In 2012, it attracted 12,000 visitors, in 2014, 25,000 in 2016, 48,000 and in 2018, 52,000.
The festival takes place in 2020 under special sanitary conditions and with limited reception. 700 manufacturers and 31,119 visitors are present to participate in the Love etc. edition. in Clermont-Ferrand.